HUGE changes for Sugar Push

Since returning from my whirlwind overseas adventure, things have been quiet around here. Very quiet. Of course behind the scenes I’ve been running around like a chook with its head cut off! It has been nearly 2 months since I landed back in Australia and I have barely stopped.

Airports are my second home. Flights are the only time I get a break!

Priority #1 has been looking for the best opportunity for progressing my career. I originally began searching for something local – patisseries, cake stores, chocolate stores. Alas, there aren’t a huge amount of opportunities available in little old Adelaide. I began contemplating the option of attempting to operate Sugar Push full time, but decided it wasn’t financially viable at this point in time. This brought me to my final conclusion: when all else fails, take a risk on your dream job.

I have been following & admiring SWEETNESS The Patisserie for the majority of this year, and regarded it as a workplace I would love to be part of in the future once I had more experience with confectionery. An introduction on LinkedIn later, I was discussing with founder Gena Karpf the possibility of making my dream a reality far sooner than expected. A Skype meeting & 3 day work trial (in Sydney) later, it’s official: I have been offered and accepted a full time Chef position with SWEETNESS The Patisserie.

So what does this mean for myself & Sugar Push?

1. I am moving interstate to Sydney this weekend.
2. Sugar Push will no longer be operated as a business. No products will be sold.
3. Sugar Push will however, continue in the form of this blog. I am still not 100% sure on what exact direction this blog will take, however it will be mostly cake related. Cake decorating will still be my hobby and I plan to keep it up and share my creations with you all via this platform. The blog will not relate to my work at SWEETNESS, or any confectionery that the Patisserie produces.

I am so very excited to continue sharing with you all where my career, and this blog, is heading!


Finally a qualified… Pastry Chef? Confectionary Artist?

It’s official!

Graduation at Bonnie Gordon College – with Bonnie herself!

If you follow me on either Facebook or Instagram, you would have seen by now that I have landed back on Australian soil and am slowly recovering from a severe case of jet lag.

What I haven’t mentioned so far, is that on my very last day in California my Diploma arrived in the mail. Talk about lucky!

After four stressful months of hard work I am so proud and happy to say that not only did I pass my Diploma of Confectionary Art, but I graduated with honours as well! Yippeeeeeeeeeeee!

My Diploma of Confectionary Arts – with honours!

This special piece of paper is now hanging proudly on my wall!

Of course, now that I am home I must make some big decisions about what’s next on my agenda, and which direction I will take Sugar Push in. I will not be taking any cake orders while I figure out what’s next, and keep an eye out for any suitable opportunities!

If you have any suggestions or thoughts, I’d love to hear them!

Sugar Push Celebrates 1 Year (and goodbye!)

Today is the official 1 year anniversary of Sugar Push being an official business. Wowww!

What a year it’s been! When I began cake decorating, I was putting all of my income into my hobby and it just became too expensive to justify ‘practice cakes’. What a bummer!

I went through the process of organising council registration, an ABN, insurance, etc. so that I could continue to practice my skills and learn new ones, and hopefully at the same time make a tiny amount of profit to go towards my savings for College. I am so thankful to every single person who has ordered a cake, or cupcakes from me during the past 12 months. Without each and every single one of you, I would not be about to head on this once in a lifetime opportunity. I don’t think I’ll ever be able to put into words just how much your trust means to me. You all trusted me to create something beautiful for your special occasion – despite my lack of experience! Thank you. I hope I lived up to your expectations.

Due to my other full time work commitments, I was not able to take on as many orders as I would have liked. Each and every order has been a memorable one though, and I am so proud of what I achieved during my first year.

This weekend we celebrated the year with a casual get together at the Ed Castle Hotel in Adelaide. It was the most wonderful afternoon full of great friends, family and delicious cupcakes!

Here’s a bit of a snap shot of the day.

A huge thank you to everyone who helped out on the day or stopped by for a cupcake.

Thank you to my parents who put up with me hogging the kitchen, and my bad moods when I’m stressed over a cake.
Thank you to my friends who have stood by me despite me always being too busy to see them.
Thank you to every single person who has ordered a cake, or at least enquired or asked for a quote.
Thank you to every single person who has liked the Sugar Push Facebook, or followed me on Instagram.
Thank you to you, whoever you are that is reading this.

Without all of you, I wouldn’t be able to achieve the things I have, or the things I will in the future. Your support, whether big or small, has all impacted on me greatly.

Finally, this shin-dig was not just to celebrate 12 months of Sugar Push. It was also to say goodbye to me! It was so wonderful to see so many people before I leave Australia. It was honestly the best afternoon and I am feeling just so chuffed to have so much support behind me. Even if you just came for the free cake – hehe!

Thank you, thank you, thank you!

Now I’ll stop being all mushy and get back to packing. Less than two weeks until I’m out of here! Yikes!

Locals, mark this date in your diary…

Once upon a time, on the 17th of March last year, Sugar Push launched as an official registered business – WOOHOO!

It’s been a wonderful year and I have been overwhelmed by the support for my little cake venture. All my wonderful clients this past year have helped me save for my study trip to Bonnie Gordon College of Confectionary Arts in Toronto! Thank you to each and every one of you!

As you probably know if you read this blog, I am turning off my oven and jetting off on the 30th of March this year, so while we’re celebrating one year of Sugar Push Cakes, I would also love to see (or meet!) as many people as possible before I leave for 6 months! 

Come along to the beer garden of the Ed Castle Hotel (233 Currie Street, Adelaide) from 2pm on Sunday 16th March 2014 to have a casual drink, a laugh, and eat some cake! 

Anyone is welcome, however please leave a comment below or pop over to the Facebook event to let me know you’re attending so I can make sure there is enough cake to feed us all!

We will continue into the evening, but the sooner you arrive the less chance you have of missing out on cake – but don’t worry, there should be plenty!

Hope to see you there!

What the heck is a ‘Sugar Push’ anyway?

What’s in a name? A lot of businesses choose their names on a whim. A lot of blogs too for that matter! Cake decorators in particular often have very cliche names – a typical “Jim’s Cupcakes” or “Sweet Art”, “Sweet Creations”,”Sweet Confessions”, “Sweet Desires”, Sweet anything really!

Sugar anything is also proving to be a common one. Sugar & Spice, Sugar Couture, Sugar Avenue, Sugar & Slice, even simply Sugar Sugar!

These are all great names for a cake business, and yet when I say my business is called “Sugar Push” I often get a raised eyebrow or a blank stare. The reason? They usually don’t understand what I say!

The front of my business cards, designed by The Parchment Place

I was attending a cake class and was chatting to a fellow classmate about our businesses. She attempted to find me on Facebook after class and couldn’t because she thought I’d said my business name was ‘Sugar Bush’… SUGAR BUSH?! I think I need to work on my pronunciation! Yikes!

However, once we’re both on the same understanding that my name doesn’t relate to the Australian outback, a shrub, or something far worse… people often still have that puzzled look on their face! So, it’s time for me to explain what the heck a sugar push is!

Prior to sharing my cake creations, I knew I wanted to work under an alias that I could turn into a business later on down the track. I didn’t want to pick a typical name like ‘Taryn’s Cakes’ because it’s just not really me. No matter what I do with cakes, my business, my blog – I want them to express who I am! Is that a bit conceited? Probably!

I spent a good few months brainstorming ideas and nothing really grabbed me. I was just starting out with my cakes, but at the same time I was going to swing dancing classes twice a week. Cakes and swing dancing consumed my life both at the same time and both with an incredible intensity! It was at the end of a late night of brainstorming names that I got frustrated, gave up, and headed over to YouTube to watch swing dancing videos. Swing dancing tutorials. Lindy hop moves. The ‘Sugar Push’.

A ‘Sugar Push’ is a very basic swing dancing move.

Thats me! And this headless guy! Thank you to a student from the University of Adelaide for this photograph.

So simple, and yet it was the name that grabbed me! There was no doubt in my mind that it was what I’d be sticking with from that point onwards.

Both cake decorating and swing dancing took hold of my life and turned it right upside down. They took me way out of my comfort zone and led me to experiences, people and achievements that would not have been possible otherwise. For me, they went hand in hand. One couldn’t have existed without the other.

So that’s what’s in a name! Go forth and spread the word so I don’t have to deal with confused faces and the ‘Sugar Bush?’ ‘No – Sugar Pppppush!’ conversations!

Do you have a business or blog? What is your name and why did you choose it?